Commercial product development


We are fragrance storytellers. We help you tell your beauty and fragrance stories in a way that works for your brand.  We specialise in creating fragrance and beauty products such as perfume, candles, body, skincare and beauty products for your fashion or beauty brand or business. We can handle all facets of the project from ideation, fragrance and beauty product development, to bottle sourcing and packaging, oversee the manufacture and can present you with the finished, compliant product ready for sale. We work with perfumers in Australia and Grasse, the home of perfumery in France, as well as independent cosmetic chemists and manufacturers around the world. We can also arrange to look after the “boring bits” such as stability testing and registering your product for sale overseas.

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PERFUME MASTERCLASSES

We offer a range of perfume masterclasses born of our 30 years experience in the perfume industry. Learn from an industry professional with global experience at your next special event or launch. Whether you are an industry professional or simply curious about the intriguing world of perfume, we have a class for you. Each class can be tailored to suit the needs of any business, and the Perfume Masterclasses are ideal for product launches or client events. We also offer Kids Perfume Parties and Hens Perfume Workshops. For more information, please see our Perfume Masterclass Page.
  
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PERFUME SALES TRAINING

We have 25 years experience in selling and marketing perfume. Let us create a unique sales program for your company that is designed to give your sales staff the tools to help their customer select the perfect fragrance in a quick and efficient manner. Your staff will learn how fragrance reacts differently with each skin type, how each perfume has a personality and how to apply their learnings to improve sales techniques. Understanding the difference between analytical description and emotional perception can turn your sales staff into perfume experts.

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FRAGRANCE FOR EVENTS AND PROMOTIONAL ACTIVITIES

Create a unique fragrance for your event or promotional activity; after all the sense of smell is closely linked with memory, and you want people to remember your event. We have a library of scents to draw upon or you can work with one of our perfumers to create a bespoke scent for your event. Whether it is the smell of sizzling bacon for a food launch or the creation of a bespoke fragrance for a fashion runway show, The Powder Room can create any fragrance to meet your specific needs.

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Custom Perfume Creation Onsite for Events

If you would like to offer a unique gift to clients at a special event, we can create bespoke scent onsite. We can use materials inspired by your brand or event and each guest will receive a bespoke formula. Bottles can be branded with your logo and we have a selection to choose from, we can even make bespoke packaging. You supply a table and chairs at the event and we bring the rest.

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TEAM BUILDING ACTIVITIES

A Perfume Creation Masterclass is the perfect team building exercise for team events or conferences. Your team can create their own fragrance or can be challenged to create a fragrance together as a group. Ask your teams to create a fragrance that best represents your business. It can be then made in bulk and, as added employee appreciation touch, bottled to gift to your team after the event.

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SENSORY BRANDING AND ENGINEERING

Studies have shown that scented retail spaces encourage customers to linger twice as long and spend double the amount. 74% of our emotions are triggered by smell, yet 83% of brand communication relies on visual stimuli. In todays challenging retail world and with online sales growing, physical stores require an extra edge to keep their customers returning and to entice new customers to visit. Creating a fragrance that becomes synonymous with your brand and is diffused into your space is an effective way to create an experience for customers. Allow us to create bespoke scent to reflect the needs of your business.
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INTERACTIVE FRAGRANT EVENTS

Offer your guests a unique way to experience fragrance. Whether it is a custom interactive experience, wine and perfume matching, or cocktails and food designed to match your new launch, The Powder Room can create a bespoke experience for your event.