Brands We Have Worked With
Perfume Master Classes for QIC Shopping Centres
We were commissioned by Bombay Sapphire to create a fragrance using the 10 botanicals in their delicious gin as inspiration. The result is an aromatic citrus fragrance that can be worn by everyone. The fragrance was presented to a press group and they had an opportunity to create their own Bombay Sapphire gin-inspired fragrance using a specially created mini perfumers organ. As part of this project, I also crafted a scent for each of the 10 botanicals which were on display at Project Botanicals in Melbourne and Sydney in 2016.
Cathay Pacific. Parfums de Voyage.
You can imagine my excitement when I was approached by an advertising agency, McCann, to create a fragrance for Cathay Pacific. The scent-scape of Hong Kong is so unique, you have the salty harbour, spice shops, tea houses, flower markets and the green fresh air scent of the Peak. Creating this fragrance was going to be fun!
Heartwood Make Your Own Perfume Bar and Perfumes.
n 2019 I was contacted by Alex, who was opening a new store in Cottesloe in Perth called Heartwood. The store was to have a range of luxury natural skincare and beauty products and would have treatment rooms as well. Her family own the worlds largest sustainable Sandalwood plantation, and she asked me to help her with the perfume side of the business.
Raygrance by Ray Meagher for GoDaddy
Raygrance by GoDaddy was one of the latter emails. The agency looking after the project was looking for someone to take on the project and turn it around in a pretty short time. This is not unusual, agencies typically want to move very quickly after the client has approved the idea and I only had a couple of months to bring their ideas to life. It was a little bit different from the high-end projects I normally work on, but I love it when any business wants to use fragrance for a campaign.
RepreScent Fragrance Lab at Castle Towers
Castle Towers is a shopping centre in the gorgeous hills area of North West Sydney. It is a lovely centre comprising of over 300 specialty shops and they invited me to create bespoke fragrance for their VIP guests for two weeks as a part of their Age of Style celebrations last year. Their idea was to take their shoppers on a sensory journey and help them discover their fragrance style.
Kerastase 50th Anniversary
Kerastase Paris is one of the world’s leading hair care brands, and last year they celebrated their 50th Anniversary. They hosted a conference and gala ball in Melbourne and invited their brand ambassadors from around Australia. They were kind enough to invite me to present a perfume master class and create a fragrance to give as a gift to their guests. I was to present after Ita Buttrose and Megan Quinn, so I was in excellent company!
Perfume Master Classes for QIC Shopping Centres
The Powder Room was invited to Robina Town Center and Eastland Shopping Center to conduct perfume master classes as part of their Spring Fashion activations. The Powder Room worked with fragrance companies to promote brands available in each centre to drive sales to the stores. Partners include Mecca, L’Occitane and Estee Lauder.
WESTFIELD DONCASTER PERFUME MASTER CLASSES
Westfield Doncaster have a gorgeous styling suite and I presented Perfume Master Classes there for two days, guests learned about the art of French perfumery and created their own perfume. We also hosted a tour around the centre to visit my favourite perfume destinations to present new release perfumes.
WESTFIELD GEELONG PERFUME MASTER CLASSES
Westfield Geelong created a little pop up perfume school for me, and I hosted a series of Perfume Master Classes over the course of four days for shoppers in the centre. Guests created their own fragrance and we also explored latest release perfumes available in the centre.
LYNX BLACK PRODUCT LAUNCH
LYNX launched their latest fragrance to a group of local influencers and magazine editors in Sydney earlier this year. I was invited to educate their guests about the new fragrance, Black. Like many of the LYNX fragrances, Black was created by Ann Gottlieb, a very successful perfumer who has worked with Calvin Klein, Marc Jacobs and Elizabeth Arden on some of their best selling fragrances.
PACIFIC FAIR AUTUMN WINTER FASHION SHOWCASE
Pacific Fair Shopping Centre on the Gold Coast hosted a beautiful breakfast on the river to showcase the new autumn winter fashions in March 2015. Notable fashion bloggers including Sara Donaldson from Harper and Harley were invited to view the latest winter fashions while sitting in the sun sipping champagne. Not a bad way to spend a morning.
RIVIERA BOAT SHOW LADIES LUNCHEON
Riviera Boats kindly invited me to present a Perfume Creation Master Class for their VIP lady customers. Guests were treated to a three course lunch with Champagne whilst learning about perfume and it’s history. Guests were then guided through the perfumer creation process, this part is the most popular as it has everyone chatting about what perfumes they like ..
WHISKY AND PERFUME MASTERCLASS
I teamed up with Whisky and Alement to present a whisky and perfume masterclass for a private client. Julian is just as passionate about whisky as I am about perfume and together we explored several whiskies and their aroma profiles.
Perfume and Champagne MasterClasses
The Powder Room teamed up with The Champagne Dame to host a series of Perfume and Champagne Masterclasses around Australia. This event was a first for Australia, we matched the flavour profiles of Champagne to the notes in perfume.
SEX PANTHER
‘Time to musk up’- Brian Fantana. I was tasked with creating a fragrance inspired by the famous Sex Panther from Anchorman for a Ron Burgundy themed pop up bar. I called it Love Leopard, and though I couldn’t quite bring myself to create something so revolting as Sex Panther, it was still pretty heavy on the anamalic musky notes. I used civit, musk, leather, woods and indole to create a somewhat unique fragrance that would be very at home in Brian’s Cologne Cabinet. I actually had a couple of people contact me and tell me the loved the fragrance!
BLACK MIST FOR BPM
I have collaborated with the talented team at 3 Deep Design on a couple of occasions. This time they commissioned me to design a fragrance and source a bottle for their client BPM. BPM has been developing and building iconic, design driven multi residential projects for over 20 years and they wanted a fragrance to reflect the ethos of their company. Working with the perfumer, we created a fragrance that tells a unique story using some of the worlds finest raw materials. House in a distinct black bottle, Black Mist certainly leaves a lasting impression.
A FRAGRANCE FOR VICTORINE
PERFUME AND COCKTAIL MASTERCLASS AT 1806
I teamed up with 1806, Melbourne’s leading cocktail bar to create a series of cocktails designed to reflect the fragrance familes. The star of the night was the Wood Cocktail, a whiskey based cocktail that arrived in an apothecary bottle with a stick of smoking cinnamon. Delicious.
MECCA COSMETICA
I was invited by Mecca to talk to their Beauty Loop customers about Spring Summer trends in perfume at various Melbourne Mecca stores. Guests were offered a one on one perfume consultation with me, using my travelling perfume organ to help them find the perfect fragrance.
FRAGRANCE FOR NORTH MELBOURNE DISPLAY SUITE
North is a new apartment complex on Flemington Road, and The Powder Room supplied fragrance and a dispersal machine to scent the display suite. The fragrance was a contempory floral designed to make people feel at home and comfortable in the space.
RED SCOUT FRAGRANCE TRAINING MODULE
Red Scout is Asia Pacific’s leading provider of online training and recruitment opportunities for motivated individuals who wish to start or develop their career in the beauty industry. The Powder Room wrote the Fragrance Training Module which has been used by thousands of industry professionals to improve their fragrance knowledge and selling skills.
HASSELL STUDIO 50TH BIRTHDAY
To celebrate the 50th of birthday of HASSELL Studio, a fragrance was commissioned to reflect the gold theme of the party in their stylish Melbourne offices. The Powder Room created a bespoke scent that was diffused into the space using candles and room sprays. The scent was an engergising, sparkling citrus inspired by the warm gold accents in the space and the diamond centre piece suspended above the DJ.
TONI MATICEVSKI
The Powder Room was commissioned by 3 Deep to create a fragrance for their client Toni Maticevski. VIPs, brand ambassadors and celebrities were sent an invite to Toni’s MBFW runway show, which included a petite bottle of perfume inspired by Toni’s love of classic 1950’s perfume. The Powder Room orchestrated the perfume and sourced the bottle.
ELENBERG FRASER
The Powder Room was commissioned by 3 Deep to create a scent for a fragrant invite for their client Elenberg Fraser. Guests were instructed to wear the fragrance to gain entrance to their annual ball, and the brief was an unexpected fragrance to be worn by men and women. The Powder Room sourced the bottle and orchestrated the perfume.
L’OREAL MELBOURNE FASHION FESTIVAL
As part of the cultural program for LMFF, The Powder Room opened our studio and hosted Perfume Master Classes. Guests learned about the history of perfume, how perfume is made, fragrance families and experienced raw materials. New fragrance launches were discussed as well as one on one perfume consultations.
4PLAY
The Powder Room was commisioned by The Tie Works to create a fragrance for mid market mens fashion brand 4Play. The brief was a fragrance to be worn by every man, every day, and the resulting fragrance was a classic eau de cologne style citrus scent. The Powder Room sourced the bottle, orchestrated the perfume and oversaw the production of the product