PERFUME MASTERCLASSES
Due to The Powder Room’s exclusive partnership with Cinquième Sens in Paris, the leader in perfume education, we are pleased to offer their globally renown perfume workshops in Australia and New Zealand. Whether you are an industry professional or just curious about the intriguing world of perfume, we have a class for you. Each class can be tailored to suit the needs of any business, and the Perfume Masterclasses are ideal for product launches or client events. The Powder Room also holds Perfume Masterclasses for the general public. For futher details see Cinquieme Sens Perfume Workshops Tickets available through Eventbrite
The Powder Room can also design a bespoke Masterclass just for your company or brand. We have worked with clients such as Westfield, Bombay Sapphire and Procter and Gamble to create a unique experience for press or customers.
PERFUME SALES TRAINING
The Powder Room has been selling, making and marketing perfume for over 25 years. Let us create a unique sales program for your company that is designed to give your sales staff the tools to help their customer select the perfect fragrance in a quick and efficient manner. Your staff will learn how fragrance reacts differently with each skin type, how each perfume has a personality and how to apply that to help improve sales techniques. Understanding the difference between analytical description and emotional perception can turn your sales staff into perfume experts.
FRAGRANCE FOR EVENTS AND PROMOTIONAL ACTIVITIES
The Powder Room can create a fragrance for your event or promotional activity. We have a library of scents to draw upon or we can work with one of our perfumers to create a bespoke scent for use at your event. Whether it is the smell of sizzling bacon for a food launch or the creation of a bespoke fragrance for a fashion runway show, The Powder Room can create any fragrance to meet your needs.
PRODUCT DEVELOPMENT AND CREATION
The Powder Room can create a fragrance and fragrant products such candles or body products for your fashion brand or business and specialises in small runs. We will handle all facets of the production from fragrance development, to bottle sourcing and packaging, and can present you with the finished product ready for sale. We work with perfumers in Australia, and the home of perfumery, Grasse in France. We can also arrange stabilty testing and register your prodcuct for sale overseas.
See Our Projects for examples of our work.
SENSORY BRANDING AND ENGINEERING
In todays challenging retail world and with online sales growing, physical stores require an extra edge to keep their customers returning and to entice new customers to visit. Creating a fragrance that becomes synonymous with your brand and is diffused into your space is an effective way for a brand to engage customers on another level. Studies have shown that scented spaces encourage customers to linger twice as long and spend double the amount. 74% of our emotions are triggered by smell, yet 83% of brand communication relies on visual stimuli. The Powder Room can create a bespoke scent to reflect the needs of your business.
TEAM BUILDING ACTIVITIES
A Perfume Creation Masterclass is an ideal team building exercise for team events or conferences. Your team can create their own fragrance or can be challenged to create a fragrance together as a group. Ask your teams to create a fragrance that best represents your business and it can be made in bulk and bottled to gift to your team after the event.
FRAGRANT EVENTS
Offer your guests a unique way to experience fragrance. Whether it is a custom interactive experience, wine and perfume matching, or cocktails and food designed to match your new launch, The Powder Room can create a bespoke experience for your event.
PERFUME MASTERCLASS AND FRAGRANCE CREATION FOR HENS EVENTS
For a hens event with a difference, book a Perfume Masterclass where guests will learn about the art of perfumery and have the opportunity to create their own fragrance. Gift the bride with her bespoke fragrance in beautiful custom bottle with her name and date of the wedding engaved on it.
KID’S PERFUME PARTIES
A perfume party for young ladies is a unique and fun event and exclusive to The Powder Room. The birthday girl and her friends can make their own perfume from fun raw materials such as apple, bubble gum, pear, coconut and chocolate and take home their creations in a cute little bulb atomiser.